Powerful Brands Classwork

Choose a company from the Forbes most powerful brands list: https://www.forbes.com/powerful-brands/list Links to an external site.

Do some brief research about the company - then Copy the following questions into a Google doc and answer.

(These sites can help you with terminology & background knowledge:  Marketing Vocab, Links to an external site.chron Links to an external site., pricing)  Links to an external site.

1. What is your brand and what is it known for? 
2. Who is the target market for this brand? Describe in terms of key demographics - age, gender, income, educational levels.
3. What is the marketing mix for this brand? - address each of the "4 Ps of marketing" in the next 4 questions
1. Product - This includes the physical unit, package, warranty, and brand and company image.
2. Price - price is determined by the demand for the goods and the cost of the goods. Examples of various pricing strategies: are introductory prices, sale prices, and odd pricing ($9.99 vs. $10.00).
3. Place/Distribution: How a product flows from producer to customer.  Wholesalers link the producer of the goods to the customer. Where is the product sold? How does it get there?
4. Promotion: different elements that help increase the sale of the product. Examples:  advertising, sales, public relations.
4. If you were running this brand's marketing - what would you do differently?